
Kick-off meetings are an effective basis for a successful project start. In this article we explain why that is, list the most important elements of a kick-off meeting and give you a checklist for planning one.

Kick-off meetings are an effective basis for a successful project start. In this article we explain why that is, list the most important elements of a kick-off meeting and give you a checklist for planning one.
A good project start is essential for good teamwork and project success. Although a kick-off meeting is not absolutely necessary for this, it is a good means to provide the necessary motivational boost for everyone involved. In this article we will give you a detailed insight into the topic of kick-off meetings in project management. The following topics will be dealt with in more detail:
And at the end we give you a checklist for planning your kick-off meetings.
Essentially it is a briefing of and with all project stakeholders, even the customer. It often marks the official start of a project or is scheduled before the start of a new, important phase of a project or sprint, if you are an agile team.
It is not unusual that the kick-off meeting is the first time for everyone to meet either face to face or in a virtual meeting. So, a kick-off meeting is also a way of getting to know the project team. Especially for project staff of dispersed teams, this is an important benefit of a kick-off meeting as it is unlikely that they will all meet in person during the project.
A kick-off meeting, however, is not for project planning. The project plan should have already been drawn up and the kick-off meeting is held at the start of the actual execution of the project.
Kick-off meetings are widely used in project management because they are known for their many advantages. Apart from providing a structured start into the project execution, kick-off meetings often serve objectives that are less tangible but vitally important for project success:
In short, it is a way to bring everyone involved on board, let everyone have the same information about the project and to ensure that everyone knows what is expected from the project.
Let's first look at the potential agenda of your kick-off meeting. In principle, a kick-off event can consist of any one or more elements. Quite often, presentations of the customer and/or the project manager take place first. Here you can present the main project objectives and provide an initial overview of, for example:
You should also explain the principles of project communication and cooperation. In teams that have never worked together before, it is important to establish concrete communication rules. These include, for example:
In case of larger projects, such as federal construction projects, press conferences are also held or selected press representatives are admitted to certain parts of the kick-off event. Such projects are usually accompanied by professional project marketing.

An integral part of kick-off meetings are workshops. They can be designed for various goals:
At the end of a kick-off meeting, you should leave enough time for questions. Also, make sure that you summarize the points discussed during the kick-off meeting and consider the next steps in the project’s execution. And, of course, don’t forget to provide time and space for a relaxed winding-down and opportunity to network afterwards.
Now that you have gained an insight into the content of kick-off meetings, you may have realized that this is not just a small team event. An event of this kind cannot succeed without appropriate preparation. Our checklist for the preparation of a kick-off meeting for the project start helps you to think about all the important points and to set up a successful event:
Opening
Course of the meeting according to planned agenda
Ending
Concluding remarks: A kick-off meeting is about setting the first steps for the project and not about the details. Comments, criticism, concerns, etc. should be taken seriously and written down. However, there should be no discussion about details of the project plan or individual tasks.
You can also download the above described approach and checklist for free and use it productively.
Click here for the free download: Checklist Kick-Off Meeting (Word Document)
If you work with InLoox, download the planning template including tasks for a kick-off meeting here.