The German psychologist Prof. Dr. Werner Corell has developed five categories helping to roughly assess the needs of each team member. These provide managers with helpful tips to ensure long-term commitment in their team. The types differ according to some core characteristics such as appearance or self-confidence. Based on this model you can develop individual strategies for staff motivation.
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1. The Self-Promoter
- Appearance: Eye-catching clothing, dominant and self-centered communication
- Self-Confidence: Strong self-confidence
- Attitude: Has everything under control, optimistic
Strategy: social recognition. Be sure to assign this team member an important task that will help to strengthen his image. To increase the motivation of the self-promoter, it’s often helpful to emphasize the relevance of an assigned task.
2. The Timid
- Appearance: Conservative clothing, modest and reserved
- Self-Confidence: Low self-confidence, nervous about changes and new tasks
- Attitude: Sells himself below value
Strategy: safety and security. If this person is confronted with new challenges, it is important to support him at the beginning. A pleasant working atmosphere is one of the most important prerequisites for his productivity: Only develops his full potential in a safe environment.
3. The Team Worker
- Appearance: Classic to fashionable clothing, diplomatic
- Self-Confidence: Average self-confidence
- Attitude: Strong team spirit
Strategy: attention and trust. Regular exchange with this team member ensures that he feels confirmed in his efforts to keep the team together. In this way, he will continue contributing to a good atmosphere and will pursue his task with motivation.
4. The Meticulous
- Appearance: Correct and tidy clothing
- Self-confidence: Average self-confidence
- Attitude: Rather pessimistic, striving for order and cleanliness
Strategy: appreciation of accuracy. Assign this employee tasks that require accuracy and precession. Let him know that his precise way of working is crucial for the project.
5. The Individualist
- Appearance: Casual clothing
- Self-confidence: Good self-confidence
- Attitude: Calm, tolerant
Strategy: freedom and responsibility. When assigning tasks, it’s best to give this employee as much freedom as possible. The individualist is very reliable and prefers to work independently.
As with all schemes and models, the individuality of each team member is crucial. The five motivation types provide basic ideas for the assessment of different personalities. They therefore serve as a first basis for the development of individual motivation strategies.
Model according to: Corell, Werner (2005): Menschen durchschauen und richtig behandeln, mvg Verlag, Heidelberg